Beers for Ideas
Creative & Graphic Designer
2021
Women who drink beer still face judgment and stereotypes rooted in outdated gender roles.
Beer is still perceived as masculine, which excludes and alienates many potential drinkers.
Introduce Kim.
A gender-neutral beer from Carlsberg in an undefined can containing different beer styles. Like people, it’s what’s inside that counts.
Kim challenges superficial assumptions, disrupts gendered expectations, and encourages drinkers to look beyond the label.
By removing visual cues and embracing variety, Kim invites curiosity, openness, and individuality — helping redefine who beer is for in a modern, inclusive way.
