Case – Frostline – Nybro Studio

Frostline

Refreshing the identity of a luxury interior design brand to engage the right audience.

Role

Graphic designer & Art director
Year

2020 - 2024
Rebrand a classic

Frostline is a Danish company known for frost-free water solutions used across residential, professional, and agricul- tural sectors. After more than a decade without a defined visual direction, the brand needed a complete refresh.

I led the rebranding process — identifying the core audience, repositioning the company, and redefining its visual identity.

This formed a stronger foundation for Frostline’s future growth.
Credits
- Frostline
- Shark & Co

Visual Identity & Design Direction

I created a new custom-designed logo, inspired by Frostline’s iconic ‘Classic’ tap.

The updated identity included a modern color palette rooted in Nordic nature, a clean typographic system, and a photographic style focused on simplicity and material honesty.

The new look was applied across the website, SoMe, packaging, and brand materials — giving Frostline a distinctive and cohesive presence.

Ongoing Creative Stewardship

Following the rebrand, I continued to lead Frostline’s visual communication for 3 years.

I was responsible for maintaining and evolving the brand’s visual direction across campaigns, digital channels, and product launches.

My role ensured consistency, creative quality, and a strong visual identity in the brand’s everyday presence. From strategy to execution.

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