Hands In Your Pants

Creative & Graphic designer

2022

Testicular cancer is common among young men — yet most don’t check themselves until it’s too late.

Around 300 Danish men are diagnosed each year, and for 1 in 10, symptoms don’t show until the cancer has already spread.

Men react when they see something’s off — especially when it looks painful, broken, or just wrong.

But testicular cancer is often overlooked and overshadowed by more visible cancers like breast cancer.

Hands in Your Pants is a bold, visual campaign that encourages men to check their testicles once a month — by showing them what happens when “balls” go wrong.

Through eye-catching, metaphorical images — like smashed Christmas baubles, dropped scoops of ice cream, or deflated footballs — the campaign turns everyday objects into attention-grabbing reminders to self-check.

The goal is to normalize the habit in a way that feels relatable, visual, and direct — without the awkwardness. By flipping the taboo of “hands in your pants” into something smart and necessary, we give men permission to check in with their bodies — and act if something feels different.

The campaign will live on outdoor posters, social media, and mirror ads in public toilets and gyms — any place men might get the reminder they didn’t know they needed.