Campaign - Hand in Hand (The Danish Ad School, Art Director)

Creative & Graphic designer

2024

Every day, families break apart because of poverty, stress, or lack of support. Leaving children to grow up alone.

The best help is keeping families together — with care, stability, and early, meaningful support.

Hand in Hand is about the idea of giving a hand, standing together for and with others.

Walking Hand in Hand (Hånd i Hånd).

SOSBørnebyerne didn’t want to focus on individual families, so we chose to focus elsewhere — on something most people can relate to: our hands.

We use them every day, and they’re something we all have in common. So instead of zooming out, we chose to zoom in.

The campaign will appear across outdoor posters, social media posts, and as a physical pop-up activation — launching first in Copenhagen.

At the center is a mirrored installation where families or groups of friends can stand together and donate, hand in hand. A simple gesture that reflects the essence of the campaign: shared humanity, unity, and support.